2006 Radio Show Participant Comments

The radio campaign reached 40.1%% of Canadians aged 25-49 an average of 9.2 times. Gross impressions, the total number of times anyone may have heard on the radio any aspect of this campaign, was 21.5 million.

The value of this campaign can also be gauged partially by what the participants have to say about their experience and most certainly by the quality of the advice and information audiences across the country heard our CFP professionals deliver during the live broadcasts.

	“I had a lady call me yesterday and said she had heard me on the radio and she and her husband are coming in tomorrow to meet with me. She tracked me down through the radio station. We did not get any listeners calling in so we had ample time to review all of the subject matter that we wanted to cover.” James Kraemer CFP
	“I have had very favourable comments from several people. I even had a lady call me who says that after 30 years of marriage it's high time they got some visionary help with their plans. She quite liked the fact she can pay fee for service.” Valerie Chatain-White CFP
	“I think Anthony and I worked well together and it was a benefit to the program since we have different specialities. Due to the number of calls, we didn't get to our set of questions so we both tired our best to build in the key messages with each call.” Kevin Gebert CFP
	“The host was not the most knowledgeable on financial matters so perhaps that was a benefit for us in that we could direct the interview where we felt appropriate. The hour went by quite quickly and what comments I got were all positive.” David Salloum CFP