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For the last six weeks of 'RRSP Season' 2007, FPSC-developed radio ads will run on stations from coast-to-coast. The radio buy consists of 31 stations in the 25 -100,000+ population markets in Canada (not including Quebec). The spots will air on one station in each market with the exception of Ottawa, Toronto, Winnipeg, Edmonton, Vancouver and Victoria where two stations have been purchased. Two stations were necessary in these markets to ensure comparable reach levels. Stations were selected on the basis of target group reach, cost efficiency and listener profile. The spots can be heard the last two weeks of January and all of February. |
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