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Choosing a Planner

In your search for help, you need to be able to recognize who you can trust. Implicitly.

This isn't always easy considering the confusing mix of acronyms and designations for a variety of financial advisors who may, or may not, be qualified or committed to give you comprehensive and unbiased planning advice. To help you in your decision, we offer you the following ten tips to prepare you and help you in your search for the right planner.  Looking for a
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Ten tips on choosing a Financial Planner

1. Know what you want: Determine your general financial goals and specific needs (insurance policy, estate planning, investments, education, etc.).

2. Be prepared: Read the newspapers and finance publications to maximize your familiarity with financial planning strategies and terminology.

3. Talk to others: Get referrals from advisors you trust, from colleagues and friends.

4. Look for competence: Many degrees and designations are held by individuals working in the financial planning and investment services. Choose a professional. Choose a Certified Financial Planner professional who has met high standards of financial planning professionalism and abides by a Code of Ethics.

5. Interview more than one planner: Ask them to outline their education, experience and specialties, the size and duration of their practices, how often they communicate with clients, and whether assistants handle client matters. Make sure you feel comfortable discussing your finances with the individual you select.

6. Check the planner's background: Depending on their background, call their professional associations to check on their complaint record and call FPSC to see if they are a CFP professional in good standing.

7. Ask for references: Find out if the financial planner works with any other professionals such as accountants, insurance agents or legal advisors. Request references from these individuals.

8. Know what to expect: Ask for a registration or disclosure document detailing method of compensation, conflicts of interest, business affiliations and personal qualifications.

9. Get it in writing: Request a written advisory contract or engagement letter to document the nature and scope of services the planner will provide. You should also understand how the planner will be compensated.

10. Re-assess the relationship regularly: Financial planning relationships are quite often long-term. Review your relationship on a regular basis, making sure your planner understands your needs as they change and develop over time.


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